The Project
Zwack is a well-known name in Hungarian drinking culture, with iconic brands that have shaped social life for generations. The Fütyülős brand enjoys strong popularity among younger audiences as well, and the company aimed to further strengthen this position with an exciting new flavor launch.
For the introduction campaign of “Tutti Frutti,” social media and influencer marketing became the primary platforms — and we were entrusted with delivering the campaign successfully.
Results
Record-Breaking Reach
Youth Audience Activation
Authentic Influencer Partnerships
Optimized Media Spend
The Challenge
The campaign had a dual objective:
to introduce and launch the new “Tutti Frutti” flavor, and to significantly increase brand awareness and grow the Fütyülős community.
Special focus was placed on the 18–25 age group — a digitally active audience that shapes trends and plays a key role in spreading the message of new products.
The task was to create a digital campaign that would simultaneously deliver high reach, strong engagement, and a genuine sense of community.
The Solution
The campaign ran between April and June 2024, structured in multiple interconnected phases.
The primary channels were Facebook and especially Instagram, where interactive posts, giveaways, and creative ad formats were used to engage the audience.
The launch was supported by a series of increasingly engaging giveaway campaigns designed to encourage active participation among young consumers.
Influencer marketing played a central role. We collaborated with authentic content creators such as Kiss Ágnes and Dobi Renáta, whose style and audience aligned perfectly with the world of Fütyülős.
Visual and video content performed particularly well on Instagram. Creative materials were continuously optimized, and campaign performance was measured and fine-tuned on a weekly basis. This allowed us to maximize the available budget and elevate results to the highest possible level.
The World of Community Experience
The introduction of the new flavor relied not only on strong visual assets, but also on boosting community interaction.
Posts featured engaging questions and calls-to-action that encouraged natural interaction (“Which friend would you invite for a round?”). These simple yet creative ideas created relevant experiences for the target audience and actively involved them in the brand’s communication.
Through authentic influencer content and interactive social giveaways, “Tutti Frutti” quickly became a talking point among young consumers, successfully strengthening the sense of belonging within the Fütyülős community.
Results
Despite a modest media budget, the campaign achieved nearly 9.8 million reach, significantly outperforming the main competitor’s 5.4 million — clearly exceeding expectations.
Engagement surpassed 75,000 interactions, while the social media following grew substantially:
Facebook exceeded 113,000 followers, and Instagram surpassed 10,000.
Cost efficiency was also outstanding:
cost per reach remained below HUF 0.3, while cost per engagement ranged between HUF 1.4 and 38 on average.
During the campaign period, sales volume increased noticeably, making the launch successful in every respect. We attracted new audiences and further expanded the online community built around Fütyülős.
A Defining Campaign
This project required us to meet high expectations. By aligning strategy and execution, we achieved outstanding results — not only in performance metrics, but in consumer experience as well.
We are pleased to have contributed to bringing Fütyülős “Tutti Frutti” to young audiences quickly and effectively, helping to open a new chapter in the brand’s story.
