The Project
Baumit is a well-established name in the construction industry. Present in 26 countries across Europe, the company has been a leading player in façade systems, plasters, and color solutions for more than three decades.
When Baumit was looking for a partner to deliver a new, unified yet locally customizable international website, we were especially pleased that, as a Hungarian company, the Pentacom team was entrusted with this assignment.
Results
We developed an international website for Baumit that supports online marketing activities and target audience engagement across 26 markets.
Unified international platform
Locally customizable system
Clear, fast navigation
Interactive color experience
The Challenge
Baumit needed to address multiple target groups simultaneously: homeowners, architects and planners, as well as construction professionals. All of this across 26 different markets, where user behavior, available product ranges, and content priorities may vary significantly.
The challenge was to create an international platform built on shared foundations, yet flexible enough to adapt to the specific needs of each country.
The Solution
During the project, we chose the Laravel framework to ensure stable, scalable, and secure performance. Building on our development team’s experience with CQ5 and CQ6 systems, we designed an architecture that provides both centralized control and local editorial flexibility.
Special attention was given to design and user experience. The website received a modern, clean look that brings a level of elegance and lightness rarely seen in the construction industry. The new menu system enables clearer, more logical, and faster navigation — helping each target group easily find the content most relevant to them.
The World of Colors
One of the key highlights of this year’s development was the presentation of Baumit’s palette of more than 1,000 colors. Making such an extensive selection easy to navigate and enjoyable to explore posed both UX and technical challenges.
We created a system that allows users to seamlessly filter between color categories while discovering options in a visually inspiring way.
The colors were connected to reference projects, enabling users not only to view shades on a palette but also to see how they appear on real buildings and across different façade structures. This solution provides significant decision-making support for architects and construction professionals alike.
Results
The new Baumit website established a unified, modern, and user-friendly platform that serves both the needs of the international brand and the specific requirements of local markets.
The available content delivers real value to both residential and professional target groups. The interactive color selector has received particularly positive feedback, as it makes one of Baumit’s greatest strengths — the diversity of its color world — tangible and accessible.
A Privilege to Lead
As a Hungarian development company, it was a privilege to lead the modernization of Baumit’s European online presence.
We believe this project sets a benchmark not only for Baumit, but for digital communication within the construction industry as a whole.
